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10 WAYS TO INCORPORATE MOBILE TECHNOLOGY IN YOUR TRADE SHOW

INCORPORATE MOBILE TECHNOLOGY

To run your business successfully, it is very important to create a strong brand image in the market. To reap all the benefits from the modern world, your business must know how helpful mobile technology is.

There are different types of opportunities that your business can avail with the efficient use of mobile technology. From sending emails in your workplace to displaying content on kiosks in a trade show, mobile technology has made it all work so easy. There is no doubt in accepting that smart technology has got a great combination to impressively deal with the modern challenges.

Modern gadgets like iPad and Tablets have added the best possible facilities to make things happen. Communication is not a barrier nor sharing quotations to other businesses. You can easily prepare presentations and can edit different types of documents using mobile technology in your tradeshow. With such smart technology in your hand, you can look engage more people and grab their attention.

The trade show offers a great platform where you can set an impression on people by introducing smart IT gadgets to increase your productivity and generate quick revenues. To explain to you how interactive smart tech can be, here are 10 ways to incorporate mobile technology in your trade show.

1. BADGE AND BUSINESS CARD SCANNING

Gone are those days when people use to stand at the entrance for swiping a business card or showing the badges to walk inside. These days, mobile technology has replaced all such methods. All that an individual has to do is simply accessible with the help of their phone or tablet by scanning a code. 

2. COMMUNICATION DEVICE (EMAIL INFORMATION, ENGAGE WITH ATTENDEES ON SOCIAL MEDIA, ETC.)

It’s time for you to upgrade your old devices and be prepared to operate even without Wi-Fi. Mobile technology allows you to access via cellular networks which enables you to operate online with a sim card. Mobile technology is best known to offer communication facilities which means you can text, email, or call anytime you want. Also, you can attend webinars and online sessions with your handy iPad or phone.

3.  PAYMENT METHODS

Your phone or iPad allows you to stay active with your bank activities. You can make an online credit transaction during a trade show or can look up to deals and exciting offers while visiting different vendors in a trade show.

4. ACCESS TO DIGITAL BROCHURES

Digital marketing is efficiently using mobile technology in their planning and plotting part. You can access digital brochures where it will become easy for you to promote your business with a unique style.

5.  ENABLE LEAD GATHERING EFFORTS ON ALL FRONTS

Gathering leads at a trade show is the number one priority of most exhibitors. Regardless of what role other gadgets play at your booth, iPad makes it easy for the representatives at the booth to use it to gather contact information either with a scanner app or simple form set up on the iPad.

If you provide tablets to every member of the booth then they can freely roam around the trade show and ask people to fill some basic forms for them, just like a traditional survey form. In this way, people can give their feedback and ask for information regarding their product or service.

6.  TRAIN STAFF TO USE TABLETS TO ENHANCE NOT REPLACE PRESENTATIONS.

People understand more when they interact face-to-face. This interaction still plays a crucial role in building relationships and driving lead for sales. According to multiple studies by the Center for Exhibition Industry Research (CEIR), face-to-face interaction is important regardless of all the modern tools you have.

It’s best to train your staff to use mobile technology effectively in carrying out their task perfectly instead of using this tech as a crutch. Under no circumstances, they should hand over the tablet to their guest to have a look at a sales presentation. They should know how to demonstrate each and everything related to their product.

The best trick to do it attract people at the booth and once you’ve got their attention, strike and start a conversation whilst throwing in your two-sentence pitch.

7.  EVALUATE SERVICE PROVIDERS FOR CARD PROCESSING CLOSELY

People these days have the awareness of modern technologies, you can use a kiosk at the booth for people to process their cards. Similar to the POS system, this will help them in buying your product. These type of tools make payment methods so easy for people to process. 

8.  KEEP YOUR KIOSKS LOCKED   

It’s best to use locked kiosks if you have fewer people on the booth and you feel there are more chances for it to get stolen. Assign duties to the booth staff so they can look after all the valuables at the booth.

9.  KNOW YOUR CHARGING OPTIONS

A big drawback of all the new gadgets is their short battery life. However, you can look for a tablet with a strong backup that can stay for 2 to 3 hours. AnyTime Hire Tablet is the best place for you to find the best iPad or tablet with another event-related tech on the go. 

10.  AVOID BLACK OR LOCKED SCREENS

For large screens like kiosks or digital signage, you must not leave it all empty. It’s best to display something (like promotional video or company’s logo) on repeat so people can look through it.